3 Ways Ecommerce Companies Can Capitalize on Apps

The 2017 holiday season uncovered promising insights about the future of ecommerce. Not only did retail sales climb 4.9 percent, according to a report released by Mastercard SpendingPulse, but online shopping also surged 18.1 percent. This lift in spending demonstrates how the internet empowers consumers to make purchases, but merely offering online shopping is not enough in the race for consumer attention.

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